Databases and Interactive Marketing Are Important IMC Tools That Help

question 162

True/False

Databases and interactive marketing are important IMC tools that help marketers collect information from customers and then segment markets according to demographics and preferences.

---

Definitions:

Egocentric

In cognitive development, the inability to differentiate between one’s own perspective and someone else’s perspective.

Sensorimotor Period

The stage of cognitive development in early childhood characterized by the integration of sensory and motor activities.

Formal Period

A stage in cognitive development, according to Piaget, typically beginning in adolescence, where an individual can think abstractly and logically.

Preoperational Period

A stage in Piaget's theory of cognitive development, occurring approximately between the ages of 2 and 7, characterized by rapid language growth and symbolic thinking.