Viewers Are Likely to Practice Selective Perception and Tune Out

question 147

True/False

Viewers are likely to practice selective perception and tune out statements they perceive as too strong or not credible.

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Definitions:

Push Strategy

An attempt to motivate intermediaries to push the product down to their customers.

Personal Selling

Direct, two-way communication with buyers and potential buyers.

Closing

The process of completing a transaction or finalizing accounts at the end of an accounting period.