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_____ refers to exaggerated claims of a product's superiority or the use of subjective or vague statements that may not be literally true.
Psychoneuroimmunology
An interdisciplinary field that studies the interaction between psychological processes, the nervous system, and the immune system, and their effects on health.
Prevalence
The proportion of a population found to have a condition or disease at a specific time.
Incidence
The frequency of emerging instances of an illness or condition within a particular group of people over a set timeframe.
Independent Variable
In an experiment or clinical trial, the variable that represents the presumed cause of an effect or outcome.
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