Setting the Timing and Sequence for a Series of Advertisements

question 85

Multiple Choice

Setting the timing and sequence for a series of advertisements is known as:

• A)media sourcing.
• B)media scheduling.
• C)media polarizing.
• D)media programming.

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Definitions:

Outgroup Homogeneity Bias

The tendency to perceive members of an outgroup as more similar to each other than they really are, often leading to stereotyping.

Double-Standard Thinking

Holding different sets of principles for similar situations, often leading to unfair or biased judgments and practices.

Group Attribution Error

The tendency to overattribute the behavior of individuals within a group to their character rather than to external circumstances.

Law of Small Numbers

A cognitive bias that leads people to draw broad conclusions from small samples.