Your Company Has Manufactured a New Gadget That Can Help

question 223

Multiple Choice

Your company has manufactured a new gadget that can help users track weight loss and create personalized health plans.The product is aimed at middle-class women between the ages of 21 and 40.The product will sell in the $200-250 price range and will be made available in sports retailers as well as online.Because the product is new,your team has been given $250,000 to market the product. ​
​Which of the following factors is missing from the promotional mix in the scenario described above?

• A)​nature of the product
• B)​nature of the market
• C)​stage in the product life cycle
• D)​funds available for promotion
• E)​evaluation of promotional effectiveness

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Definitions:

Fastener

A hardware device that mechanically joins or affixes two or more objects together.

Arrowheads

Styled points at the end of dimension lines or leader lines on a drawing, indicating the feature to which the dimension or note refers.

Cutting-plane Lines

Lines on a drawing indicating the imaginary cut made through a part or assembly to reveal internal features in a sectional view.

Quarter Section

A method of dividing a piece of land into four equal parts in land surveying; also indicative of a technique in illustration where a portion is removed to reveal internal features.