​You Are Eager to Attract a Tennis Star to Appear

question 77

Multiple Choice

​You are eager to attract a tennis star to appear in the ads for your company's rackets. However, your boss reminds you that it can be very expensive to use celebrity testimonials. Which of the following points do you make to convince her to spend the money?

• A) ​This approach can improve our racket's brand recognition.
• B) ​This approach can boost the believability of our racket's performance.
• C) ​With a well-known star, there is no risk of marketplace confusion.
• D) ​With a well-known star, our brand can achieve better recall.
• E) ​A tennis star is likely to be a credible source of information for our product.

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Definitions:

Direct Mail

A marketing strategy that involves sending promotional materials or advertisements directly to potential customers through postal mail.

Qualified Prospects

Potential customers who have been evaluated and found to have a high likelihood of needing and purchasing a product or service.

Prospecting Methods

Techniques used by sales and marketing professionals to identify and connect with potential customers or clients.

CRM Technology

Systems and software designed to manage a company’s interactions with current and potential customers, aiming to improve business relationships and streamline processes.