If a Product or Service Being Sold Requires Relatively Little

question 50

True/False

If a product or service being sold requires relatively little special handling, marketers typically emphasize personal selling in their promotional mix.

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Definitions:

Survey Feedback

A method used in organizational development, where information is collected through questionnaires and shared with the participants to facilitate improvement and change.

TQM

Total Quality Management, a management approach focused on continuous improvement in all aspects of an organization, emphasizing quality in every operation.

Reengineering

involves the radical redesign of core business processes to achieve dramatic improvements in productivity, cycle times, and quality.

Incremental Improvements

Small, gradual changes or enhancements made to a process, product, or service to improve efficiency, quality, or performance.