Which of the Following Is True of Personal Selling

question 106

Multiple Choice

Which of the following is true of personal selling?

• A) It is less time-consuming compared to other types of promotions.
• B) It is an ineffective promotional strategy for firms that market to relatively few potential customers.
• C) It accounts for a small share of the marketing budget in a firm.
• D) It is interpersonal and basic to any enterprise.

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Definitions:

Lyndon B. Johnson

The 36th President of the United States, known for his Great Society social service programs and significant role in the Vietnam War.

Tax Cut

A reduction in the amount of taxes imposed by the government on individuals or businesses, often aimed at stimulating economic growth.

Political Business Cycles

Economic fluctuations that occur when discretionary policy is manipulated for political gain.

Discretionary Policy

This involves government policies, like fiscal and monetary policy decisions, that are deliberately formulated and applied in response to economic conditions to manage aggregate demand.