The Sales Promotion Technique That Rewards Consumers with an Item

question 103

Multiple Choice

The sales promotion technique that rewards consumers with an item either for free or at a reduced cost when they purchase another product is called:

• A)sampling.
• B)a prize.
• C)a premium.
• D)specialty advertising.

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Definitions:

Sensitive Periods

Critically defined phases in early development during which the individual is particularly receptive to certain stimuli or learning experiences.

Biological-Maturation Framework

A theory that attributes psychological and physical development primarily to genetic factors and the natural unfolding of biological processes.

Sensitive Periods

Specific times in an individual's development when the influence of environmental factors on particular types of learning is the strongest.