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What Is Cold Calling? How Can a Salesperson Make a Successful

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What is cold calling? How can a salesperson make a successful cold call?


Definitions:

Beliefs

Convictions or acceptances that something exists or is true, especially without proof.

Servant Leadership

A pattern of leadership that places an emphasis on employees and the community rather than on the leader.

Values-Based Leadership

A leadership approach that is founded on guiding principles and values that are consistently demonstrated in an organization’s actions, decisions, and communications.

Greater Good

A principle suggesting actions should benefit the majority or contribute positively to the overall wellbeing of a community or society.

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