Analysis Has Shown That Ingredients Account for Less Than 5

question 139

Multiple Choice

Analysis has shown that ingredients account for less than 5 percent of a perfume's cost. So if a perfume costs $135 or more per ounce, it reflects the marketer's adoption of a pricing objective that focuses on:

• A) expanding market share.
• B) creating image or prestige.
• C) meeting competitors' prices.
• D) maximizing sales.