​You've Attempted to Maximize Profits on Sales of Your Bakery's

question 52

Multiple Choice

​You've attempted to maximize profits on sales of your bakery's gluten-free bread by taking a number of steps: for example,by responding quickly to competitors' discounts,setting target return objectives,and marketing the product as a necessity for people who are allergic to wheat.Unfortunately,profits still haven't reached your goals.You hope to explain the disappointing results to your partners in a way that won't reflect poorly on your marketing judgment.Which of the following explanations do you choose?

• A)​The cost structure of the business is unclear.
• B)​The demand curve for the product is unclear.
• C)​The market for gluten-free bread -- people with wheat allergies -- is much smaller than you projected.
• D)​Your advertising budget is inadequate.
• E)​The price of your brand is too high.

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Definitions:

Confidentiality

The obligation to safeguard personal or sensitive information from unauthorized access or disclosure.

Situational Interview

A structured interview in which the interviewer describes a situation likely to arise on the job, then asks the candidate what he or she would do in that situation.

Nondirective Interview

An interview style where the interviewer poses open-ended questions and allows the interviewee to guide the conversation.

Open-ended Questions

Questions that cannot be answered with a simple 'yes' or 'no' response, encouraging detailed and thoughtful answers.