The Manufacturer of Safety Wallets Is Determining the Retail Price

question 59

Multiple Choice

The manufacturer of safety wallets is determining the retail price to charge for each unit sold.Which approach should the manufacturer use that supports the psychological pricing strategy? ​

• A)​set the price at $24.97
• B)​set the price at $25.00 for the first item and $5 for the second
• C)​set the price according to the number of unrelated products sold
• D)​set the price according to the number of variations of the wallet style
• E)​set the first unit sold at full price and the second purchased at half price

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