A Manufacturer of Tablet Computers Has Designed a Unique New

question 84

Multiple Choice

A manufacturer of tablet computers has designed a unique new product that can network with satellites to access streaming video and television channels.This device does not need a Wi-Fi connection and can be accessed anywhere in the world by logging onto the site.Besides serving as a portable computer,this device bypasses the need for a consumer to purchase cable or personal satellite dish access.Which approach to pricing makes the most sense for the company to use first? ​

• A)​set the price extremely high until competing products are developed
• B)​set the price to match the manufacturing of the device under a private label
• C)​set the price extremely low in order to capture more of the current market share
• D)​set the price to match other computer and television devices sold by competitors
• E)​set the price extremely low in order for consumers to purchase it without needing a coupon