Why Do Marketers in Most Industries Have Difficulty Making Estimates

question 13

Multiple Choice

Why do marketers in most industries have difficulty making estimates and predictions beyond five years?

• A)Marketers rarely stay in the same job for more than five years.
• B)There are many uncertainties in the marketplace.
• C)The margin for error in long-term forecasting is very small.
• D)The cost involved limits predictions beyond five years.