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Harmful acts with severe consequences have high moral intensity.
Emotional Reactions
are immediate, instinctive responses of feelings to events, situations, or memories.
is a social networking service where users post and interact with messages known as tweets, allowing for the rapid spread of information and ideas.
Positive Affect
A psychological concept referring to the expression of positive emotions or feelings such as happiness, joy, and excitement.
Product Benefits
The advantages or positive outcomes that consumers receive from using a product, which can be functional, emotional, or social.
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