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Quality Function Deployment (QFD) Enhances Communication Between Marketing, Operations, and Engineering

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Quality Function Deployment (QFD) enhances communication between marketing, operations, and engineering functions.


Definitions:

Price Elasticity

A measure of the sensitivity of quantity demanded or supplied to a change in price, indicating how a price change can affect market dynamics.

Absolute Value

The non-negative value of a number without regard to its sign.

Demand Schedule

A table that shows the quantity of a good that consumers are willing and able to purchase at various prices.

Price Elasticity

The examination of demand sensitivity to price modifications of a particular good.

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