According to the 'Diffusion of Innovations' Theory, Technology Adoption

question 15

Multiple Choice

According to the 'diffusion of innovations' theory, technology adoption:

• A) Does not vary - everyone adopts at the same rate
• B) Does not vary - everyone chooses not to adopt at the same rate
• C) Varies - some people adopt new technologies earlier than others
• D) Varies - the minority of people adopt at the same time

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Definitions:

Price Discrimination

The practice of selling the same product to different customers at different prices for reasons not associated with cost differences.

Consumer Surplus

The difference between what consumers are willing to pay for a good or service and what they actually pay, representing the benefit to consumers.

Marginal Cost

The cost of producing one additional unit of a product or service.

Two-part Tariff

A pricing strategy that includes a fixed fee plus a variable charge based on usage or consumption of a product or service.