Communication Is Affected by Societal, Political, and Economic Forces

question 34

True/False

Communication is affected by societal, political, and economic forces.

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Definitions:

Conviction

A firmly held belief or opinion, often referenced in sales as the degree of belief a salesperson has in the value of their product or service.

FAB Step

stands for Features, Advantages, and Benefits, a technique used in sales and marketing to effectively communicate the value of a product to potential customers.

SELL Sequence

An acronym or model outlining a systematic approach to selling that typically includes steps like Show features, Explain benefits, Lead into advantages, and Let customers speak.

Business Proposition

An offer or plan presented to a person or group with details about benefits and costs, aiming to persuade or inform the receiver towards making a business decision.