Market Segmentation Means

question 15

Multiple Choice

Market segmentation means:

• A)dividing the total market into groups of people with similar product needs.
• B)selling a variety of products at a variety of stores nationwide to increase sales.
• C)identifying sales managers to cover specific segments of the country.
• D)randomly choosing groups or segments of people to target for product sales.

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Definitions:

Depressants

Depressants are substances that reduce the functioning of the central nervous system, often resulting in a sense of relaxation or drowsiness.

Stimulants

Substances that increase activity in the brain and body, resulting in increased alertness, attention, and energy.

Central-Nervous-System Activity

Refers to the processes and actions coordinated by the brain and spinal cord that include sensory information processing and triggering muscle movements.

Binge-Drinking Episode

The consumption of an excessive amount of alcohol in a short period, typically leading to significant impairment.