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Brand Loyalty Is Repeated Customer Purchasing of a Specific Brand

question 16

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Brand loyalty is repeated customer purchasing of a specific brand.

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Definitions:

Quadratic Model

A statistical or mathematical model in which the relationship between the independent variable and the dependent variable is represented by a second-degree polynomial or parabolic function.

Quadratic Relationship

A type of relationship between two variables where the relationship can be described by a second-degree polynomial or equation.

Significance Level

The threshold under which a result of a statistical test is considered statistically significant, often denoted by alpha (α).

Independent Variable

A variable that is manipulated to observe its effect on a dependent variable, considered the cause in cause-and-effect relationships.

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