A Main Purpose of Split-Run and Demographic Editions of Magazines

question 4

Multiple Choice

A main purpose of split-run and demographic editions of magazines is to _____.

• A)move the magazine industry back to more general-interest publications
• B)make sure that local and regional companies are cut off from advertising in nationally distributed magazines
• C)create fewer places for advertisers to spend their money
• D)attract more targeted advertisers and compete with television advertising
• E)None of the options is correct.

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Definitions:

Bite

To cut, wound, or tear with the teeth.

Model Gentleness

Exhibiting a mild or kind nature as a positive example for others to follow or imitate.

Adults

Individuals who are considered to be fully grown or developed, typically over the age of maturity which varies among different cultures and legal systems.

Limits

Boundaries or constraints established to define acceptable behavior or actions within a specific context.