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Think, Feel, Do
A model describing the cognitive, emotional, and behavioral responses that marketing or any stimulus can evoke in individuals.
Integrated Marketing Communication
A strategic, collaborative, and promotional business process that uses multiple communication channels to connect with the audience and deliver a consistent message about a brand, product, or service.
Sender
In communication, the individual, group, or entity that initiates a message intended for a receiver, kicking off the communication process.
Receivers
In communication, receivers are the individuals or audience that interpret or decode the message sent by the sender.
Q8: _ theory is a theory within media
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Q77: A company that wants to get consumers
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