A Company That Wants to Get Consumers to Buy a More

question 18

Multiple Choice

A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?

• A) Famous-person testimonial
• B) Plain-folks pitch
• C) Snob-appeal approach
• D) Bandwagon effect
• E) Irritation advertising

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Definitions:

Efficiency-Focused

Aiming to maximize productivity with the least waste of resources and effort.

Emotion-Focused

An approach or coping strategy that involves managing and addressing feelings and emotional responses.

Problem-Focused

A coping mechanism that involves identifying and addressing the root cause of a stressor or problem directly.

Managing Stress

The process of identifying stressors in one's life and implementing strategies to reduce or handle them effectively.