Which Statement Best Describes the Current State of the Public

question 34

Multiple Choice

Which statement best describes the current state of the public relations industry?

• A) There are over 7,000 public relations firms in the United States alone.
• B) There are thousands of corporate, government, and nonprofit organizations that have their own PR departments.
• C) A good deal of the money and power in the PR field flows through a handful of major multinational holding companies that often own several PR agencies.
• D) Most independent public relations firms operate on a local or regional level.
• E) All of the options are correct.

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Definitions:

Variable Costs

Expenses that fluctuate in unison with the amount of production or the quantity of goods produced.

Sales Volume Variance

A measure used in variance analysis to assess the difference between the actual units sold and the budgeted sales volume, impacting revenue.

Actual Sales Volume

The real number of units sold or services provided by a business during a specific period, as opposed to forecasted or planned sales volumes.

Budgeted Contribution Margin

The anticipated difference between sales revenue and variable costs in a budget period.