How Do Advertisers Direct Targeted Ads to Specific Web Site

question 48

Multiple Choice

How do advertisers direct targeted ads to specific Web site visitors?

• A)They use cookies to collect information about a user's Web activity.
• B)They send surveys in the mail.
• C)They ask for permission to use targeted ads.
• D)They conduct psychographic surveys by phone.
• E)None of the above options is correct.

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Definitions:

Corporations

Legal entities established under corporate law that are distinct from their owners and shareholders, having rights and responsibilities and capable of conducting business.

Human Capital

The skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or country.

Inventory Investment

The change in the total value of unsold goods and materials held by businesses over a specific period.

GDP

Gross Domestic Product; the total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period.