Use the Following to Answer Questions

question 45

Multiple Choice

Use the following to answer questions:
Matching
Match the departments of a typical advertising agency with their duties.
-Media buyers

• A)Handles client liaison
• B)Writes and designs the ads
• C)Collects consumer data
• D)Measures effectiveness of ad placements

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Definitions:

Complementary Products

Products that enhance the use of a primary product or are better used in conjunction with the primary product, increasing customer satisfaction and sales opportunities.

Maintained Markup

The practice of keeping the difference between the cost price and selling price consistent across products or over time.

Original Markup

The initial amount added to the cost price of goods to determine their selling price.

Gross Margin

A company's revenue minus its cost of goods sold, which measures the efficiency of a company in managing its direct production costs.