Examlex
The balanced scorecard links short-term and long-term performance objectives to organizational vision and strategies.
Global Marketing Strategy
The way in which a firm decides which market segments to operate in, how it will position its offerings, and to what extent products and services will be standardized or differentiated in each market.
Target Consumer Base
The specific group of customers that a company aims to reach with its products or services.
Customized Products
Goods that are modified or built according to the specific requirements or preferences of a customer.
Global Branding
A marketing approach where promotion, product, and price are standardized globally.
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