In RFM Analysis,an R Score of 5 Shows That ________

question 32

Multiple Choice

In RFM analysis,an R score of 5 shows that ________.

• A)the customer has bought the most expensive item
• B)the customer has purchased the least expensive item
• C)the customer has not made recent purchases
• D)the customer has frequently ordered costly items

---

Definitions:

Operating Expenses

Regular costs incurred in the process of running a business, such as rent, utilities, and payroll, that do not include the cost of goods sold.

Interest Expense

The cost incurred by an entity for borrowed funds.

Income Tax Expense

The cost incurred by corporations or individuals due to federal, state, or local tax laws, representing taxes on earnings.

Operating Revenue

Income earned from a company's primary business activities, excluding non-operating income sources like investments.