In RFM Analysis,an R Score of 5 Shows That ________

question 32

Multiple Choice

In RFM analysis,an R score of 5 shows that ________.

• A)the customer has bought the most expensive item
• B)the customer has purchased the least expensive item
• C)the customer has not made recent purchases
• D)the customer has frequently ordered costly items

---

Definitions:

Psychoanalytic

Relating to a theory of psychology which emphasizes unconscious psychological processes and is credited to Freud.

Positive Transference

The phenomenon in psychotherapy where a patient projects positive feelings for someone from their past onto the therapist.

Free Association

A psychoanalytic technique where the patient speaks freely to uncover repressed thoughts and feelings, facilitating the therapeutic process.

Insight Therapist

A mental health professional who focuses on guiding clients to understand the motivations and dynamics of their thoughts, emotions, and behaviors.