Which of the Following Statements Is True of Social CRM

question 27

Multiple Choice

Which of the following statements is true of social CRM?

• A)The relationships between organisations and customers are unchanging.
• B)Sales managers can control what the customer is reading about a company and its products.
• C)Customers who are likely to make the highest purchases are likely to receive the most attention.
• D)Each customer crafts his or her own relationship with the company.

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Definitions:

Law of Diminishing Returns

An economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other inputs remain at a constant.

Average Total Costs

The cost of producing each unit, calculated by dividing the overall production expense by the number of units produced.