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A social media sponsor cannot develop its own provider.
Deindividuation
Process whereby people lose their sense of socialised individual identity and engage in unsocialised, often antisocial, behaviours.
Social Identity
An individual's sense of who they are based on their group memberships, such as nationality, religion, or social class, which shapes their behaviors and attitudes.
SIDE
The Social Identity model of Deindividuation Effects; a theory explaining how group identity and anonymity can influence behaviors in group settings.
Optimal Distinctiveness
People strive to achieve a balance between conflicting motives for inclusiveness and separateness, expressed in groups as a balance between intragroup differentiation and intragroup homogenisation.
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