An Organisation Can Choose to Either Minimise Cost or Maximise

question 2

True/False

An organisation can choose to either minimise cost or maximise differentiation to gain a competitive advantage.

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Definitions:

Market Development

Strategies or actions that seek to expand an existing product into new markets or demographic segments.

Product Development

Product development involves the creation and design of new products or the improvement of existing ones, aiming to meet market demand and enhance competitive advantage.

Diversification

The process of allocating investments among different financial assets or sectors to reduce risk in a portfolio.

SBU

Strategic Business Unit, a fully-functional unit of a business that has its own vision and direction, often with responsibility for its own profitability.