How Did Porter Define Technology, Human Resources, and Firm Infrastructure

question 68

Essay

How did Porter define technology, human resources, and firm infrastructure?

Comprehend the importance and process of conducting an Integrated Marketing Communications (IMC) audit.

Understand the relationship between promotional activities and market share dynamics.

Appreciate the role of customer data management in direct marketing strategies.

Understand the objectives and tools of direct marketing strategies.

---

Definitions:

Enhancing Communication

The process of improving the exchange of information between individuals or groups through various techniques and technologies.

Increasing Synergy

Efforts to enhance the cooperative interaction among groups or individuals that results in a greater combined effect than the sum of their separate effects.

Terse Statements

Concise or brief statements that communicate information or instructions in a few words.

Job Description

A formal account of an employee's responsibilities, duties, and scope of work, outlining necessary skills, knowledge, and qualifications.