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Chapter 8 discusses four broad goals of an audience. One is security. Which is NOT one of the other three goals?
Exchange
The process of giving one thing and receiving another in return, usually in the context of goods, services, or information.
Marketing
The process of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Popular Culture
Cultural patterns that are widespread within a population, often reflecting the current interests, preferences, and tastes of the general public.
Market
A place or system in which goods, services, and securities are bought, sold, or exchanged.
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