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To be persuasive, proposal writers must demonstrate that they understand readers' needs. what other two things must they demonstrate?
Material Phenomena
Events or occurrences that are tangible and can be observed or measured in the physical world.
George Ritzer
A renowned sociologist best known for his work on the McDonaldization of society, which critiques consumer culture and the homogenization of everyday life.
Macro-Micro Continuum
The spectrum of analysis in sociology that ranges from large-scale social structures and processes (macro) to individual behaviors and interactions (micro).
Macro Pole
Refers to a large-scale, broad perspective focusing on social structures and processes that shape society as a whole.
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