Which of These Examples Shows the Most Effective Transition from the First

question 4

Multiple Choice

Which of these examples shows the most effective transition from the first sentence to the second?

• A) New screening techniques are being developed to combat computer viruses. They are the subject of a new research effort at Big State University.
• B) New screening techniques are being developed to combat computer viruses. These techniques are the subject of a new research effort at Big State University.
• C) New screening techniques are being developed to combat computer viruses. A new research effort at Big State University is focused on fighting computer viruses.
• D) New screening techniques are being developed to combat computer viruses. Nevertheless, they are the subject of a new research effort at Big State University.

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Definitions:

Involvement Level

The degree of interest and concern a consumer shows towards a product or service when they are making a purchasing decision.

Purchase Motivation

The underlying reasons or driving forces behind consumers' decisions to buy products or services.

Information Search

The process by which consumers seek out information about products, services, or brands to make informed purchasing decisions.

Buyer Decision Process

The steps a consumer goes through, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.