Your Company, Acme Co

question 18

Multiple Choice

Your company, Acme Co., is sponsoring a three-hour field day for children at a local park, featuring games, sports, and snacks. Parents must sign up their children online. Your company wants to take pictures of children at the event, but it needs parents' permission. Which option below best describes an ethical way to get parents' permission?

• A) Place a checkbox on the online form that reads "I agree to the terms and conditions of the field day" and provide a link to a separate page of terms and conditions. Design the form so that this checkbox is already checked when the parent gets to that page.
• B) Provide a link to a separate page of terms and conditions. Have the company lawyers write the terms and conditions in legal language and with citations of relevant laws in case another lawyer reads them.
• C) Place a checkbox on the online form that reads "I agree to allow Acme Co. to take pictures of my child or children to record and promote field-day activities." Design the form so that this checkbox is not checked when the parent gets to that page.
• D) All options are equally ethical.

---

Definitions:

Brand Name

A distinctive name identified with a product or company, used to establish a unique identity in the marketplace.