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The Excerpt Below Is the Beginning of the Results Section

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The excerpt below is the beginning of the results section of a recommendation report about exercise equipment for a new fitness center. What is wrong with the excerpt? Results
In this section, we describe our research into the best exercise equipment for your new fitness center. We consulted Consumer Reports and Health Fitness and interviewed Dr. Hilda Candlish, exercise physiologist, to evaluate the type and quality of equipment that best meets your needs.
Treadmills
Treadmills are essential equipment for your fitness center, especially with the limited number of outdoor running trails available in your neighborhood. Johnsung Cardio Trainer, TreadTrainer SJ928, and the Pacer Elite 1100 are the most popular models ("Treadmills," Consumer, p. 102) . Studies have shown these models to be the most effective for cardio health (Candlish) . We also researched the ProTread 44 and Precision Treader models 24 and 28. We found that the SJ928 had the best overall performance ratings ("Treadmills," Consumer, p. 103) and is priced very competitively locally (Sportshoppe, GymTastic) . We conclude that your center should purchase a dozen of these treadmills for zone C of our floor diagram, shown below.
Stationary Bicycles
Both types of stationary bicycles, recumbent and upright, should be available at every fitness center (Candlish) . Though the TrueFitness 356 has the best fitness rating (Health) , it has received low ratings for durability and reliability ("Latest," Consumer) , and . . .


Definitions:

Monopolistically Competitive

A market structure where many producers sell products that are differentiated from one another (e.g., by branding or quality) and hence are not perfect substitutes.

Monopolistic Firm

A type of company that possesses significant market power, allowing it to operate without many competitors and set prices above the competitive level.

Homogeneous

Describes a substance or mixture that has a uniform structure or composition throughout, or a market condition where products are identical in features and quality from the consumer's perspective.

Close Substitutes

Products or services that can easily replace each other in the eyes of the consumer due to their similar features and functions.

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