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Qualitative Research
A research methodology that focuses on understanding concepts, thoughts, or experiences through open-ended questions, interviews, or observation, to gain insights or meanings.
Focus Groups
A qualitative research method where a small, diverse group of people is interviewed to gather opinions and perceptions about a specific product, service, concept, or issue.
Consumer Interviews
A qualitative research method involving direct conversations with customers to gain in-depth understanding of their behaviors, preferences, and attitudes.
Integrated Marketing Communications
A strategic approach that combines various forms of communication and marketing channels to provide a clear, consistent, and compelling message about an organization and its products.
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