Through a Process of ________,Traditional Intermediaries Are Being Eliminated as Companies

question 63

Multiple Choice

Through a process of ________,traditional intermediaries are being eliminated as companies question the value added by layers in the distribution channel.

• A)piggybacking
• B)cross-docking
• C)disintermediation
• D)reverse distribution
• E)demarketing

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Definitions:

Differentiation

The process of making or perceiving a difference, often used in market strategies to distinguish products or services, or in organizational structures to define roles.

Unique Backgrounds

The distinctive experiences, cultures, or perspectives that individuals bring to a group or organization.

Engineering and Marketing

Disciplines focusing respectively on the design and development of products, and on strategies for promoting and selling them.

Superordinate Goals

Objectives that are important to more than one person or group, which encourage cooperation by requiring joint effort for successful achievement.