Discuss How Distribution Channels Can Create Efficiencies for Consumers

question 51

Essay

Discuss how distribution channels can create efficiencies for consumers.Illustrate using the example of a laptop computer and a chocolate bar.

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Definitions:

Mobile Devices

Portable electronic devices with computing capabilities, including smartphones and tablets.

Vertical

In business, refers to a market or industry focused on a specific niche or category of products or services.

Information Architecture

Plan or map of the content structure, labeling, and navigational flow of all the parts of a website.

Vertical Hierarchy

An organizational structure where each level of the organization is in control of the level below it, creating a clear chain of command.