What Is the Concept of Non-Store Retailing? Give One Example

question 58

Essay

What is the concept of non-store retailing? Give one example of a well-known product that has been marketed this way for many years.

---

Definitions:

Exposure

The state of being subject to something (e.g., ideas, experiences, or climate) which can affect development or opinion.

Sensations

refer to the physical feelings that result from the operation of the senses.

Sensory Marketing

Sensory marketing involves marketing strategies that target the senses of the consumer, aiming to influence perception, judgment, and behavior through sensory experiences.

Experiential Purchasing

Buying practices focused on creating memorable and meaningful experiences rather than acquiring physical goods.