What Is Disintermediation? How Do Marketers and Consumers Benefit from Disintermediation

question 55

Essay

What is disintermediation? How do marketers and consumers benefit from disintermediation? Provide a marketplace example.

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Definitions:

Window Shoppers

Individuals who browse goods in stores without the intention of making a purchase.

Sensory Adaptation

Sensory adaptation is the process by which sensory receptors become less sensitive to constant stimuli over time.

Hedonistic Consumption

the practice of making purchases based on the desire for pleasure, enjoyment, or luxury rather than necessity.

Biological Differences

The physical and genetic variations observed among different individuals or groups of people.