A Local Manufacturer Makes Several Different Flavours and Package Sizes

question 4

Essay

A local manufacturer makes several different flavours and package sizes of dog and cat food treats.This company has a sales force that contacts retailers who sell their products,they offer in-house lines of credit to customers,and they do advertising for all of the products.How would this type of intermediary be classified?

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Definitions:

Substantive Interests

The core needs, desires, or goals that parties seek to achieve in a negotiation or conflict situation.

Focal Issues

The central or primary points of concern, discussion, or attention in a given situation, especially those that are contentious or significant.

Interests

The stakes or concerns that individuals or groups have in a particular situation or outcome.

Deeply Rooted

Describes beliefs, values, or situations that are firmly established and not easily changed.