Which of the Following Statements About Brand Ambassadors Is/are True

question 16

Multiple Choice

Which of the following statements about brand ambassadors is/are true?

• A)Brand ambassadors can be the best salespeople a company can have.
• B)Marketers recruit brand ambassadors because they cannot create buzz by themselves.
• C)Marketers often identify brand ambassadors through blogs or competitions.
• D)Brand ambassadors are usually heavy users and know the target audience because they are part of it.
• E)All of the above

---

Definitions:

Ingroup Member

An individual who belongs to and identifies with a particular group or category that is distinct from others.

Psychological Payoffs

The benefits or rewards that individuals receive from their behaviors or beliefs, which can serve to reinforce these actions or views.

Bystander Effect

The phenomenon where individuals are less likely to offer help to a victim when other people are present.

Prosocial Behavior

Social behaviors that benefit other people or society as a whole, such as helping, sharing, donating, co-operating, and volunteering.