Which of the Following Statements About Social Media Is Not

question 54

Multiple Choice

Which of the following statements about social media is not true?

• A)Consumers use social media to share only positive experiences with brands.
• B)Social media democratises messages because consumers can shape brand meanings.
• C)Social media's limitations include clutter,privacy issues and complex or confusing messages.
• D)Marketers can use their brand ambassadors to spread positive messages on social media.
• E)Social media provides opportunities for interactions with consumers via text and hyperlinking.

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Definitions:

Square Footage

The measurement of area, especially used in reference to the size of a building or room, calculated in square feet.

Contribution Margin

The amount remaining from sales revenue after all variable expenses have been deducted.

Contribution Margin

Contribution Margin is the selling price per unit minus the variable cost per unit, indicating how much of a product's sales contribute towards fixed expenses and profit.

Net Income

The profit of a company after all expenses and taxes have been subtracted from total revenue; a key indicator of financial health.