Compare and Contrast Facebook and Twitter and Explain How Marketers

question 46

Essay

Compare and contrast Facebook and Twitter and explain how marketers can use each.

Apply the payback method in evaluating the profitability and risk of investments.

Use real-options analysis and other scenario-based methods in capital budgeting.

Understand the concept of and distinguish between various capital budgeting techniques.

Apply the net present value (NPV) method to evaluate investment projects.