Your Company Has Developed Over-The-Counter Eye Drops to Alleviate Cataract

question 121

Essay

Your company has developed over-the-counter eye drops to alleviate cataract problems in elderly dogs and cats.It is the first product of its type to enter the marketplace.What promotional mix do you recommend the company use with this new product?

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Definitions:

Undesirable Behavior

Actions or conduct deemed unacceptable or inappropriate by societal standards or by specific entities such as schools, workplaces, and families.

Positive Consequence

A beneficial result or effect of an action or condition, often used to reinforce desired behaviors in various contexts, such as learning or behavior modification.

Time Out

A disciplinary technique used to remove a child from an environment where inappropriate behavior has occurred, to encourage self-soothing and reflection.

Systematic Desensitization

is a behavioral therapy technique used to reduce anxiety through gradual exposure to the feared object or situation coupled with relaxation exercises.