Which of the Following Statements Is Not True

question 29

Multiple Choice

Which of the following statements is not true?

• A)The basics of building buzz are to create unfavourable word-of-mouth.
• B)Technology has a magnifying effect on the reach of buzz.
• C)Word-of mouth-communication has become more influential in consumers' buying behaviour.
• D)Consumers have become more disenchanted with traditional advertising.
• E)Over 85% of the top 1000 marketing firms use word-of-mouth strategies.

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Definitions:

Great Leader Theory

A leadership theory suggesting that the capacity for leadership is inherent – that great leaders are born, not made.

Zeitgeist Model

A theory or model that explains how the dominant set of ideas, culture, and intellectual climate of a time influences the development and acceptance of theories or phenomena.

Donald Trump

A prominent American businessman, television personality, and politician who served as the 45th President of the United States from 2017 to 2021.

Leadership Grid Theory

A model describing leadership styles based on varying levels of concern for people and production, aiming to identify the most effective leadership approach.